Fred began a 21-year career with StorageTek as the first systems engineer and concluded as corporate vice president of Strategic Planning and Marketing. In 1998, Fred Moore founded Horison Information Strategies in Boulder, Colorado, a data storage industry analyst and consulting firm that specializes in keynote speaking, executive briefings, marketing strategy, and business development for end-users and storage hardware and software suppliers. Fred served as Editor of Storage for Computer Technology Review magazine and has written numerous books, articles, research reports and webcasts for the storage industry.

He is a 1989 recipient of the Distinguished Alumnus Award and a 2004 recipient of the Arts and Science Scholar-In-Residence Award at the University of Missouri, Columbia where he received a bachelor’s degree in mathematics and a master’s degree in computer applications in physical geography.