Andrew has over twenty years experience in the storage industry with Hewlett Packard Enterprise, and prior to that, with Research Machines, a leading educational IT provider in the United Kingdom. Today, he is the main strategist and co-ordinator behind HPE's tape marketing communications and social marketing initiatives, and works closely with distributors and resellers to help them explain the enduring value of tape storage to their customers.  With a degree in English from the University of Oxford, Andrew sometimes finds it hard to believe that he has had such a long career in IT but when he is not writing about subjects like cyber security, big data or business continuity, he relaxes by writing children's literature or (in pandemic times) jumping on the indoor bike trainer!